Beats by Dre X World Cup




I played a central role in producing social-first content for Beats-sponsored footballers, Saka, Gnabry, Coman, and Doan, during the World Cup 2022.

Collaborating closely with the social team, I devised innovative strategies and directed, filmed, and edited content seamlessly using a mixture of UGC phone and Sony and Blackmagic cameras.

Beyond technical duties, I facilitated direct communication with footballers and clients, ensuring alignment with their vision.

This resulted in close to 1 million collective views, effectively showcasing Beats' association with top-tier athletes on a global scale as well as creating engaging social content.